Minhee Son

Audience Research: User Personas

Persona 1

Grace, 25

Grace is the first persona.

Grace is a 25 year old female who currently lives in New York. She recently graduated from university and is working as a designer. Much of her work is done using her computer and phone and she stays updated socially using social media. She finds that she can't really gauge her technology usage since it's so integrated into her daily life. She hopes to have a healthy relationship with technology and also appreciates sleek, interactive design.

Persona 2

Tim, 20

Tim is the second persona.

Tim is a 20 year old male who currently lives in Berkeley and attends UC Berkeley. He studies computer science and spends a lot of time on his computer and phone. He endures a lot of stress due to school and relies on his phone for both entertianment and escape. He doesn't know exactly how much time he spends on his phone because he's so busy. He wants to feel motivated, fulfilled, and meaningful.